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Seasonal workbook
Completed May 2023
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Highlight the S24 season’s product line, marketing & sustainability stories, product merchandising, color layouts, sizing guides, and key items.
Designed as a sell-in tool for sales reps and source of truth for all things S24 product.
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Max Sarazzin
Lindsey Beal
// Project Manager — US/EU/Canada Workbooks
// Creative direction
// Pagination & creative concepting
// Communication and deadline management across all teams— sales, marketing, product, graphic design, external designers, print company
// Product and lifestyle asset delivery
// Printing and distribution
// Quality control and proofing
Beginning S24, we made aesthetic and functional upgrades to our workbooks — including in-season lifestyle imagery, replacing all CADs with ghost mannequin imagery, adding in navigation at the bottom of each page (for digital version), and linking out the copy in the table of contents and index (for digital version).
These updates help our sales reps work with our retailers/buyers to flow through the book better and make it an easier sell-in experience.
